1 thought on “Thinking about corporate development strategies and countermeasures”
Frank
Menghanhua 1. The basic situation of enterprise development Wuhan New World Jewelry Gold Co., Ltd. specializes in the "Xinjin" brand jewelry. The company was founded in 1983. Professional business enterprises, have 30 years of excellent service experience, are the first professional gold shops established in Wuhan after the founding of New China, a comprehensive member unit of Shanghai Gold Exchange, vice chairman of the China Jewelry and Jade Jewelry Industry Association, Wuhan Jinjin The president of the Jewelry Industry Association, the most famous and largest jewelry brand in Hubei Province. The "Xinjin" brand mainly operates jewelry and manufacturing business in jewelry, wholesale and manufacturing. It has a jewelry cultural industrial park with an area of more than 16,000 square meters and a construction area of more than 35,000 square meters in Wuhan Jianghan Economic Development Zone. The center has a jewelery information logistics center of more than 8,000 square meters, and has more than 100 chain (franchise) stores and more than 600 dealers in Hubei Province and the central region. Shanghai, Tianjin, Shanxi, Inner Mongolia, Hunan, Chengdu, Chengdu, and Xi'an in Shaanxi have set up subsidiaries in Hong Kong, making the international forefront and most fashionable jewelry design and business concepts continuously connected with the company. Since 2001, the company has passed the ISO9001: 2000 international quality management system, ISO140001: 2004 environmental management system, GB/T28001-2001 occupational health and safety management system, and measurement guarantee capabilities, so that "new gold" is made The brand has strong quality assurance. "Xinjin" brand jewelry has been rated as "China Famous Brand Products", "Hubei Famous Brand Products", "Hubei Famous Trademark", and the company has won the "civilized unit" and "top 100 enterprises" in Wuhan City. The Provincial People's Government is named "Keeping Contracts and Credit Units". "Enterprise", named the "China Jewelry and Jade Jewelry Industry Excellent Enterprise", "Scientific and Technological Innovation Enterprise" and "Brand Creation Excellent Enterprise" by the Chinese Jewelry Jewelry Industry Association. The company also has a group of arts and craftsmen, engineers, operators, and Wuhan May 1st Labor Medal, Model of Labor, Excellent Entrepreneurs, Wuhan Quality Contribution Award, Hubei Province Outstanding Private Entrepreneur, National Technical Expert, National Outstanding Salesman, National Outstanding Salesman, National Outstanding Salesman, National Outstanding Salesman, National Outstanding Salesman, Nationwide Excellent entrepreneurs and elite management teams such as outstanding entrepreneurs in the gold industry and the model of the national gold industry. In 2012, under the hard work of the majority of cadres and employees, companies overcome the impact of slowing economic and market weakness, and achieved good operating performance: It is expected to complete the total output value of industrial production 7.37 billion yuan and achieve sales revenue of 76.79 100 million yuan. 2. The main problems of the existence of enterprises . Although the economic construction of the enterprise has entered a new stage and developed into a new period, there are also some problems that have troubled the development of the enterprise for a long time: (1) brand market positioning Unclear: There is no gap with competitors, and risks that are always staring at or even surpassing by rivals are always there; there is still a considerable gap between brand development and market compared with the market. (2) Insufficient corporate governance structure: The management system is not complete; the organization and industrial structure need to be optimized urgently; the product technology supports the market for anti -risk. (3) Lack of policies in a loose environment: The government's support is insufficient, especially the lack of wide and flexible financing channels, and the cost of funds is high. (4) The difficulty of recruitment and the cost of employment costs and the development of the enterprise: it not only seriously affects the production and operation costs of the enterprise, but also increases the difficulty of the production and operation of the enterprise. 2012 China Jewelry and Jewelry Nian Junior Nian Jian 3. The main measures of enterprise response 3.1 are based on technology and enhance the technological content and core competitiveness of the product R
Menghanhua
1. The basic situation of enterprise development
Wuhan New World Jewelry Gold Co., Ltd. specializes in the "Xinjin" brand jewelry. The company was founded in 1983. Professional business enterprises, have 30 years of excellent service experience, are the first professional gold shops established in Wuhan after the founding of New China, a comprehensive member unit of Shanghai Gold Exchange, vice chairman of the China Jewelry and Jade Jewelry Industry Association, Wuhan Jinjin The president of the Jewelry Industry Association, the most famous and largest jewelry brand in Hubei Province.
The "Xinjin" brand mainly operates jewelry and manufacturing business in jewelry, wholesale and manufacturing. It has a jewelry cultural industrial park with an area of more than 16,000 square meters and a construction area of more than 35,000 square meters in Wuhan Jianghan Economic Development Zone. The center has a jewelery information logistics center of more than 8,000 square meters, and has more than 100 chain (franchise) stores and more than 600 dealers in Hubei Province and the central region. Shanghai, Tianjin, Shanxi, Inner Mongolia, Hunan, Chengdu, Chengdu, and Xi'an in Shaanxi have set up subsidiaries in Hong Kong, making the international forefront and most fashionable jewelry design and business concepts continuously connected with the company.
Since 2001, the company has passed the ISO9001: 2000 international quality management system, ISO140001: 2004 environmental management system, GB/T28001-2001 occupational health and safety management system, and measurement guarantee capabilities, so that "new gold" is made The brand has strong quality assurance. "Xinjin" brand jewelry has been rated as "China Famous Brand Products", "Hubei Famous Brand Products", "Hubei Famous Trademark", and the company has won the "civilized unit" and "top 100 enterprises" in Wuhan City. The Provincial People's Government is named "Keeping Contracts and Credit Units". "Enterprise", named the "China Jewelry and Jade Jewelry Industry Excellent Enterprise", "Scientific and Technological Innovation Enterprise" and "Brand Creation Excellent Enterprise" by the Chinese Jewelry Jewelry Industry Association. The company also has a group of arts and craftsmen, engineers, operators, and Wuhan May 1st Labor Medal, Model of Labor, Excellent Entrepreneurs, Wuhan Quality Contribution Award, Hubei Province Outstanding Private Entrepreneur, National Technical Expert, National Outstanding Salesman, National Outstanding Salesman, National Outstanding Salesman, National Outstanding Salesman, National Outstanding Salesman, Nationwide Excellent entrepreneurs and elite management teams such as outstanding entrepreneurs in the gold industry and the model of the national gold industry.
In 2012, under the hard work of the majority of cadres and employees, companies overcome the impact of slowing economic and market weakness, and achieved good operating performance: It is expected to complete the total output value of industrial production 7.37 billion yuan and achieve sales revenue of 76.79 100 million yuan.
2. The main problems of the existence of enterprises
. Although the economic construction of the enterprise has entered a new stage and developed into a new period, there are also some problems that have troubled the development of the enterprise for a long time:
(1) brand market positioning Unclear: There is no gap with competitors, and risks that are always staring at or even surpassing by rivals are always there; there is still a considerable gap between brand development and market compared with the market.
(2) Insufficient corporate governance structure: The management system is not complete; the organization and industrial structure need to be optimized urgently; the product technology supports the market for anti -risk.
(3) Lack of policies in a loose environment: The government's support is insufficient, especially the lack of wide and flexible financing channels, and the cost of funds is high.
(4) The difficulty of recruitment and the cost of employment costs and the development of the enterprise: it not only seriously affects the production and operation costs of the enterprise, but also increases the difficulty of the production and operation of the enterprise.
2012 China Jewelry and Jewelry Nian Junior Nian Jian
3. The main measures of enterprise response
3.1 are based on technology and enhance the technological content and core competitiveness of the product
R